Is Adopting a Mobile Payment Platform a Good Choice for Your Business?
Image from: Mobile Payments / Shutterstock Everything is going mobile. It seems like smartphones are taking over our lives and now they are replacing our wallets as well. Based on a recent survey by...
View ArticleAutomotive Ad Effectiveness or What Would Spock Drive?
Image from: Automobile / Shutterstock Automakers want their advertising to be effective but often find themselves torn between trying to build awareness and consideration long-term vs. driving sales...
View ArticleSunday Series: Which Football Teams Were Winning Before Pre-Season Began?
Image from: Football Stadium / Shutterstock Preseason is winding down, the first game is on the horizon, and despite a disappointing preseason for some teams, many fans are remaining optimistic for a...
View ArticleWhat is the Best Approach to Marketing a Mobile Payment Platform?
Image from: Mobile Payment / Shutterstock What difference is there between Square and LevelUp? They are mobile payment platforms, but I think the difference lies not in what they do, but how they do...
View Article4 Things You Need on Your Mobile Payment App
Image from: Mobile Payment App / Shutterstock As a big fan of Starbucks, I’ve been using their mobile app for a while. After a few uses, I quickly realized that it is essentially a mobile payment...
View ArticleBlackberry 10, Windows Mobile, and the Race for Third
Image from: Mobile / Shutterstock Earlier this year BlackBerry announced its BlackBerry 10 operating system and the Q10 and Z10 smartphones. These new BB10 phones came on the heels of Microsoft’s...
View ArticleSunday Series: Football Category Scores as Season Begins
Image from: Football / Shutterstock Making the fast mover list before the pre-season began, the Football category was bound to move to the top of the list in August. Yes, football season has started...
View ArticleAugust Data is LIVE at Compete
Image from: Syria / The Guardian TheGuardian.com saw explosive growth in August as the popular online newspaper moved from Guardian.co.uk on July 30 to TheGuardian.com. Comparing TheGuardian.com in...
View ArticleUsing Data to Assess the Ad Effectiveness in the Auto Industry
Image from: Automobile / Shutterstock Automakers want their advertising to be effective but often find themselves torn between trying to build awareness and consideration long-term vs. driving sales...
View ArticleHow Much of Windows Phone’s Growth is Owed to Kik?
Kik messenger is a messaging app that has been growing in popularity over the past few years. In fact, if you visit their website, the front page touts in large bold lettering “80 million users love...
View ArticleAugust’s Top 50 Sites: Yahoo!, Amazon, privacy.
It seems that Yahoo! has solidified their once questioned place as the second highest ranked site, beating out Facebook for the fifth month in a row and increasing their margin to roughly 2 million...
View ArticleThe Unbearable Lightness Of Branding
Image from: Branding / Shutterstock This post was first published on MediaPost by our CRO, Yaakov Kimelfeld. If your day job involves creating, defending or presenting a media plan featuring seven or...
View ArticleSunday Series: Textbook Sales Helping to Save Book Category
Image from: School / Shutterstock This summer has been rough to the book industry. After a two-year low in June and a slight recovery during July, the start of the school year is finally getting the...
View ArticleDo Silver Screen Titles Lead To On Site Success?
Image from: Movie Theater / Shutterstock A movie theater is a great place to cool off from the heat and enjoy a box office hit. So what new summer releases are driving traffic to the movie site...
View ArticleThe Future of Flash Sale & Group Discount Websites
Image from: Flash Sales / Shutterstock Back in 2007, daily deal and flash sales sites were rising stars in the ecommerce world. The explosive growth and the exponential increases in customers were...
View ArticleCross-branding: Helping or Hurting Your Return on Investment?
Image from: Television / Shutterstock Television and the internet are littered with reality-based shows. “Fast and Loud” is one of the newer programs in the automotive vein. It features two colorful...
View ArticleMobile Shopping Trends: Who, When and Where
Image from: Mobile Shopping / Shutterstock Following up to the last post on mobile shopping which focused on the characteristics of mobile shoppers, we’ll now go into who consumers are shopping with,...
View ArticlePre-Launch Shopping Interest Suggests Sony’s PlayStation 4 May Have the...
We are a month away from the official start of a war of industry titans that will unfold before our eyes. In the first battle, Microsoft and Sony are set to release in November updated versions of...
View ArticleAnnouncing New Mobile Measurement Solutions from Millward Brown Digital
We are proud to announce the launch of launch behavior-based mobile intelligence solutions to provide new visibility into U.S. mobile consumers and their path to purchase. With the new insights on how...
View Article3 C’s for Motivating Employees and Driving Company Success
Image from: Motivation / Shutterstock Last week’s session of the Advertising Club of New York provided insight into the creative side of advertising through the eyes of John Gagne, Executive Creative...
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