Sunday Series: Science Sites Have Some Positive Chemistry
Image from: Science / Shutterstock Apparently September is the month for science. The category, one that has been on the slight decline as of late, made it to our fast movers for September after a...
View ArticleComparing Conversion Rates of Crowdfunding Pioneers
When Warner Bros decided not to fund Rob Thomas’s feature film for the now cancelled TV series Veronica Mars, he looked to Kickstarter—and the Kickstarter community responded. Reaching $2 million...
View ArticleRed Sox vs. Cardinals: Who is Winning the Internet?
If you are a baseball fan then October is one of your favorite months out of the year. Not only do you get to enjoy all the best parts of fall, but you get to watch playoff baseball—arguably the best...
View ArticleThe Importance of Getting the Right Content in Front of the Right Audience at...
This week’s session from the Advertising Club was called “What’s Trending in Media” and covered the topics of digital video, programmatic buying and mobile. While the topics and speakers were...
View ArticleSunday Series: Fantasy Football Fast Movers
Image from: Football / Shutterstock As the football season moves along and your home team playoff hopes begin to crash and burn or rise at a worrisome pace (I’m an Eagles fan, a city where hope is...
View ArticleProviding “Not Provided” – How You Can Still See Search Referral Data
You’ve seen the headlines. Google is rolling out secure search for everyone. Marketers shouldn’t fear this change though; this is just another step towards progress in the ever-changing world of...
View ArticleStudy Shows that Consumers Punish Brands for Poor Twitter Response Time
A new study by Millward Brown Digital and Lithium found that consumers may reward brands that have a quick twitter response time. Consumers have a high expectation for brands to respond back and may...
View ArticleEssentials for PR Success: You Need a Story
Image from: Storytelling / Shutterstock Last week at the Advertising Club of NYC, special guest Sloane Humphrey, President of Powell Communications, came in to share some insight on what she refers to...
View ArticleHow to Maximize Ad Efficiency by Reaching Your Exact Target Demographic
As MySpace continues to surprise just about everyone with some of the highest traffic numbers they’ve had in years and a 50% increase in users since the relaunch, one thing that is still concerning is...
View ArticleSunday Series: Healthcare.gov Traffic Gives Large Boost to Insurance Category
Image from: Healthcare / Shutterstock If you were following current events during the month of October then you are probably aware of one of the top stories—the government shutdown and the launch of...
View ArticleOctober Data is Now Live – TheVerge.com, JetBlue.com, Halloween and More…
Image from: Halloween / Shutterstock October data is live and available now for Compete PRO customers! Before I share the insights from our October data, I’d like to tell you about the new Site Finder...
View Article5 Steps to Help Generate New Business for Advertising Agencies
Image from: Generate New Business / Shutterstock This week the Ad Club hosted guest speakers Kristen Cavallo, Chief Strategy Officer of Mullen, and Donna Wiederkehr, CMO of Aegis Media N.A., on the...
View ArticleAdjusting Your Search Strategy to Increase Holiday Sales
Image from: Online Shopping / Shutterstock As the holiday season begins, many brands are preparing for the launch of their holiday marketing blitzes—that is, if they haven’t already. To help you...
View ArticleSunday Series: Fashion & Style Among October’s Fast Movers
Image from: Fashion and Style / Shutterstock For this week’s Sunday Series, we have a category that hasn’t made the fast movers list for some time now, the “Fashion and Style” category. As a whole the...
View ArticleWhat Does it Really Mean to be Innovative?
Image from: Innovation / Shutterstock Last week’s session at the Ad Club of NYC hosted the innovative expertise of speaker, Saneel Radia. Radia is the Director of Innovation at Vivaki and the founder...
View ArticleTraffic Acquisition + Personalization = Higher Conversion Rates for Marketers
Image from: Traffic Acquisition / Shutterstock As a marketer, building out your list of affiliates is an important component of your traffic acquisition strategy. Understanding first what is working...
View ArticleSunday Series: Boeing Helps Travel Category Get Going
Image from: Boeing / Shutterstock October was a great month for the “Corporate Travel” category. In fact, it was the best month that the category has had in the past two years. After a record 25%...
View Article20+ Black Friday & Cyber Monday Facts That You Need to Know
Image from: Black Friday / Shutterstock With Black Friday and Cyber Monday, two of the biggest shopping days of the year just around the corner, we have some good news for retailers. Shoppers looking...
View Article10 of the Best Ecommerce Tools to Help You Win this Holiday Season
Image from: eCommerce / Shutterstock The most jolly time for both consumers and retailers is on in full force, the holiday season has started. So how can retailers, or more specifically, eRetailers,...
View ArticleCase Study: Why Engagement Doesn’t Always Equal Higher Sales
Image from: Travel / Shutterstock In 1946, Juan Trippe established the InterContinental brand and opened their first hotel in Béllam, Brazil. Since then, the InterContinental Hotel Group has become...
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